Boba Mi
An interactive website for Vietnamese street food and boba tea, designed to enhance user experience and drive customer engagement.
Timeline
8 weeks
Client
Boba Mi Restaurant
Deliverables
Website, Ordering System, Brand Identity
Technology
Next.js 15, React 19, Tailwind CSS
Project Overview
Boba Mi approached us with a vision to create a digital experience that would match the quality and uniqueness of their Vietnamese street food and boba tea offerings.
The Challenge
Boba Mi needed a website that would not only showcase their menu but also provide a way where customers could access the menu, learn about the brand, and place orders online. The goal was to create a seamless user experience that would drive engagement and increase sales.
The previous website was outdated, and not maintained. It lacked a modern design and was not optimized for mobile devices, which was a significant barrier to attracting new customers.
Our Approach
We began with extensive research, including competitive analysis and user interviews, to understand customer preferences and pain points in the ordering process. This informed our design decisions and feature prioritization.
We took a mobile-first approach, ensuring that the ordering experience was seamless on smartphones, where the majority of users access the site. The design incorporated vibrant, culturally authentic visual elements while maintaining a clean, intuitive interface.
The Solution
We delivered a comprehensive digital solution that included:
- A modern, responsive website built with Next.js 15 and React 19
- An intuitive online ordering system with real-time inventory management
- Interactive menu with detailed item descriptions
Our Process
A detailed look at how we approached each phase of the Boba Mi website project.
Discovery & Research
We conducted extensive research to understand the target audience, market trends, and competitor analysis. This involved stakeholder interviews, user surveys, and on-site observations of the ordering process at Boba Mi's location.
Key findings revealed that customers valued menu authenticity, visual appeal, and ordering convenience. These insights directly influenced our design decisions.
Design & Prototyping
Based on our research findings, we created wireframes and interactive prototypes that were tested with real users. The design incorporated authentic Vietnamese cultural elements while maintaining a clean, modern aesthetic.
We iteratively refined the user experience based on testing feedback, focusing on streamlining the ordering process and enhancing visual hierarchy.
Development & Implementation
We built the website using Next.js 15 and React 19, ensuring fast performance and optimal SEO. The codebase was structured for maintainability and future expansion.
Special attention was given to accessibility standards and cross-device compatibility. We implemented a robust testing regime to ensure stability across browsers and devices.
Launch & Optimization
We executed a comprehensive launch plan, including staff training and a soft launch period to gather initial feedback. Post-launch, we implemented analytics tracking to monitor user behavior and key performance metrics.
Ongoing optimization efforts included A/B testing of key user flows and regular performance audits to ensure optimal site speed and conversion rates.
Results & Impact
The Boba Mi website has delivered exceptional results since its launch.
Improvement in mobile conversion rate
Increase in average time on site
“Devin exhibits a keen eye for detail. Our website is well-maintained, organized, and user-friendly. He responds promptly and efficiently to special requests. His background knowledge and experience are truly proficient!”
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